EPIC is shifting the narrative from “sustainable” to “regenerative” meat production. Through partnering with ranchers that manage their animals using a holistic context, EPIC is creating incentives to accelerate global grassland restoration projects. When properly managed, livestock can enrich grasslands and create healthy ecosystems that effectively sequester carbon from the atmosphere and store it in the soil! At a large enough scale, healthy grasslands can capture enough atmospheric carbon to reverse the effects of climate change. EPIC allows consumers to vote with their dollars and accelerate supporting food systems that restore, enrich, and heals the land on which we depend.